Antoaneta Metchanova is the Founder of La Maison Hush Hush, a boutique creative powerhouse that proves bold ideas not only drive real business impact but also influence the world in exponential ways.

Her journey is anything but conventional. She began with a strong foundation in classical fine arts in her native Bulgaria before shifting toward emerging media while studying in California. There, she honed her craft in advertising, collaborating with some of the industry's most inspiring talents.

In 2005, Antoaneta relocated to Paris, where she continued shaping major global brands and helping top-tier advertising agencies set industry benchmarks. With over 20 years of experience in brand-building, she has mastered the evolving dynamics of the field, seamlessly balancing authenticity with technology. Along the way, her work has been honored with over 100 of the industry’s most renowned recognitions.

A firm believer that our industry has the tools to create a positive impact, Antoaneta collaborates closely with both brands and creative talent to drive meaningful change, no matter the scale, because she knows that even the smallest steps in the right direction can leave a lasting mark.